Case Studies

• Morton Salt

  Context
  At Morton Salt, "when it rains it pours" is more than a corporate slogan. It's the employees' chant when business expands faster than you can imagine, when PR and advertising cover the gambit from Rock Salt and Table Salt to water additives and more. So when their team sat down with ours, we knew that speed and agility were what they needed. What was different is that that they were doing it on-line with a sense of style and personality all their own. Our team, working with some of the biggest names in the advertising world, served as the eyes, ears and hands for the company, building their new site, testing every facet of functionality and tweaking it, when users, employees or even recipe hounds said it could be better. The result? A top-notch site, seasoned to perfection with help from Media Connexus.

• TD Bank

  Context
  No IT system no matter how complex or complete can help you unless it provides the data you need in a way that makes that data ACTIONABLE. With Connexus Technology's Custom Information MGMT Tools, we take the data you worked so hard to get and put it in the context of your business, your goals and your market.
  
  When TD Bank came to us for a crisp, clean way to measure that institution's full internal communications activity, we began at the end, with a visioning session on exactly what a perfect total view of communications would look like. From there, we worked side-by-side with communications and IT professionals inside the company to craft a dashboard of metrics that took the guesswork out of communications and the put the power of alignment in the hands of their executives.

• Rohm and Haas

  Context
  When a 100 year old global powerhouse wants to make some noise, the creative team has to be ready to hit the ground running. Our management sat down with the global experts behind the chemical giant's multi-year marketing communications plan to better understand their unique culture and to see how we could build a custom team who could be there when the workload was overwhelming and be gone during the lulls. Our solution, to provide a small but knowledgeable on-site baseline team supplemented by additional subject matter experts as needed, gave Rohm and Haas the resources they needed to get the job done, without breaking the bank.

• University of Pennsylvania Museum

  Context
  How do you bring to life the culture and creativity of Guatemala's ancient Maya when it has been buried for hundreds of years? The answer is to take their stories and retell them on-line in an interactive experience that combines puzzles, video, web design and fun in ways that make learning a blast and science cool again. Our team of designers and strategist worked side-by-side with musuem curators and conservators, film crews and exhibit designers to bring to life the fragmented pieces of history. The highlight of the Media Connexus team's efforts was a beautifully rendered on-line puzzle game that helped people learn about the culture and see how hard it is to reassemble the past.

• Paint Quality Institute (PQI) Strategic Redesign

  Context
  Rohm and Haas Company was faced with the need to revamp its groundbreaking influencing organization The Paint Quality Institute to address the changing needs of the painting consumer in nearly a dozen countries around the world. Their goal was to understand both the technical and aesthetic drivers facing those markets and to re-establish The Paint Quality Institute as an organization that could share insights across countries and cultures while still remaining true to the unique market drivers in every location.

  The Team
  Connexus sat down with the global PQI team to discuss the drivers behind the project and found that both the media and the message needed to be reviewed. Team members from North America, Brazil, Germany, France, Japan and many other convened for several intense meetings over the course of several months.

  The Problem
  PQI had evolved into a series of loosely connected country sites on multiple technical platforms with very little common metrics, structure or maintenance programs. Each country was slowly evolving their strategy and their backbone in ways that prevented the entire team from seeing overlap, commonality and broader global drivers that the business could use to influence both the markets and the Research and Development strategies of Rohm and Haas itself. The concern of the core group was that each country site could be viewed as disconnected and marginal and that over time the entire program could be at risk.

  The Solution
  PQI had evolved into a series of loosely connected country sites on multiple technical platforms with very little common metrics, structure or maintenance programs. Each country was slowly evolving their strategy and their backbone in ways that prevented the entire team from seeing overlap, commonality and broader global drivers that the business could use to influence both the markets and the Research and Development strategies of Rohm and Haas itself. The concern of the core group was that each country site could be viewed as disconnected and marginal and that over time the entire program could be at risk.
  
  The Connexus team spent many hours learning the specific drivers of each market, the unique design requirements necessary to ensure each site "felt" like it was designed in that particular country, and "untouchable" factors that would have to remain for each country site. By the time the final strategy was fully implemented, value propositions had changed, maintenance processes were revamped and a whole suite of additional tools were used from webcasts and video to animation and printed materials, each of which was different and yet tied to the global goals of the PQI team.

  The Impact
  PQI thrived in each geography. In some countries, TV and print media coverage of the new sites drove interest in the program to historical highs not seen since the program's initial launch more than a decade earlier. In other instances, the standard design methods allowed the program to be rapidly scaled up in other countries including China, where an entire PQI Paint School program was created in record time because it could pull core concepts directly from the overarching strategy. And finally, the impact on Connexus was to firmly establish them as a strategic partner with the PQI, that must have resource when the next round of strategic thinking was being planned.